What happens when you combine wagging tails, a scorcher in Austin, 45 gallons of high-tech paint, and an eggplant? You get an unexpected experiment.

We wanted to prove PPG paints can do things you’d never expect. So we took a heat-reflecting paint, typically used to cool rooftops and planes, and put it to the test in an unconventional way. 

This was the brand’s first-ever campaign. Never imagined I’d have fun writing a brand film and concepting demos for a paint company.