Motorola - Phone-Life Balance
We average more than 4 hours on our phones each day. Are we connected or disconnected? The company that invented the cell phone wanted to see if it’s time for a little phone-life balance.
We devised an experiment. We measured people’s brainwaves while they scrolled, then while they smelled a flower, held their child, or played guitar.
Agency: Ogilvy
Executive Creative Directors: Ryan Blank, Mike Hahn
Creatives: David Marino, David Shin