Motorola - Phone-Life Balance

We average more than 4 hours on our phones each day. Are we connected or disconnected? The company that invented the cell phone wanted to see if it’s time for a little phone-life balance.

We devised an experiment. We measured people’s brainwaves while they scrolled, then while they smelled a flower, held their child, or played guitar.

Agency: Ogilvy

Executive Creative Directors: Ryan Blank, Mike Hahn

Creatives: David Marino, David Shin