In other words — David Shin

IN OTHER WORDS

Johnnie Walker print for the Yankees and the Oscars.

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This is not a holiday card.

Sun Drop had an interesting dilemma on their hands. People had heard of the soda, but few knew what it tasted like. So we created the Taste Master, a soda sommelier who enticed people to discover this effervescent, citrusy drink.

First, he gave away pallets of the soda through a series of guerrilla tactics.

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Then, he invited people to access their inner soda sommelier and describe Sun Drop’s tasting notes in a tweet. From there, we visualized our favorite descriptions.

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Words of encouragement from the Taste Master.

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