Google Chrome x McLaren F1 - Built For Speed

Vegas hadn't hosted a Grand Prix in over 40 years. So we helped McLaren's partner, Google Chrome, go all gas in the desert.

An immersive F1 arcade. A Hot Lap with Druski. A takeover of the Las Vegas Sphere. A one-of-one helmet reveal for McLaren’s Oscar Piastri.

We concepted, staged, wrote, shot, and edited around the clock. And like Chrome, we were Built For Speed.

Agency: Laundry Service

Creative Director: Tiger Wang

Associate Creative Directors: David Shin, Mason Wilkes