nascar - Web Of Rivalries

When you scratch and claw for milliseconds over hundreds of miles, bad blood boils quickly. In NASCAR, every race is a head-to-head-to-head with all your rivals.

Growing up in So Cal, the sport was always a novelty to me. Once I dove into the quirks and intricacies, I loved writing for the brand in my own little lane.

Agency: Ogilvy

Group Creative Director: Terry Finley

Creatives: David Marino, David Shin