ikea - Shoeboxes

No matter how tiny your living space is, IKEA has a solution. 

To show off the delightful functionality of IKEA’s small-space solutions, we set them up in the tiniest apartments, even by New York standards.

In each one, we installed mini “TVs” that showcased the breadth of the collection, with audio that played out each scene.

Agency: Ogilvy

Creatives: Sherry Malik, Jeff Scardino, David Shin